Britannica on Hutch Phones

Hutch, one of India’s leading telecom service providers, along with Mobifusion, a U.S.-based pioneer in the world of mobile media, introduced a new mobile product from the editors of Encyclopaedia Britannica, Britannica Concise Encyclopedia. The Britannica Concise Encyclopedia will be available for the first time in India exclusively to Hutch subscribers. The service features an easy-to-use tool to research history, art, entertainment, politics, sports and a host of other topics all from the Hutch phone.

With this service, Hutch aims to provide greater convenience to its subscribers with relevant mobile content. The Britannica Concise Encyclopedia is a huge reservoir of knowledge and one of the world’s most trusted reference works, and its concise edition is an excellent source of overviews and quick facts on more than 25,000 topics. Hutch subscribers will benefit immensely from this partnership.

Harit Nagpal, Director – Marketing and New Business Development, Hutch, said, “Hutch has always focused on providing convenience to subscribers at their fingertips. Britannica Concise Encyclopedia on Hutch phones introduces the concept of ’knowledge on the go’ and will greatly benefit those who need constant access to information.”

“The mobile phone has been playing an increasingly important role in the way that people use content on-the-go,” said Prashant Gupta, General Manager of Mobifusion and Managing Director of Mobifusion’s India Center. “Indian consumers are increasingly demanding high quality content and by offering some of the world’s best-selling brands, Mobifusion is able to deliver a mixed variety of applications to the Indian market at an affordable price.”

“We are building a rewarding relationship with Mobifusion as they help us bring to market one of our best-selling titles, Britannica Concise Encyclopedia, to the mobile user,” said K.M. Thomas, Managing Director, of Encyclopaedia Britannica India. “This is a great opportunity for us to enhance our offering in the Indian market, starting with the millions of customers associated with the well-respected telecom giant, Hutch-Essar.”

“Mobifusion is in a unique position as it has built relationships with many of the world’s top brands in North America and Asia to be able to provide the Indian market with compelling next generation applications that will excite and delight a generation of mobile users” added Chris McKenney, Chief Content Officer of Mobifusion.

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