Namaste India, an annual international event is the biggest Indian festival organised by India Center Foundation, a non-for-profit organisation dedicated to enhanced Indo-Japanese relations. Brandsmith was the celebrity management, event execution and media relations agency for the second year in a row.
Lacs of Japanese swayed to the foot tapping Bollywood numbers as Brandsmith Bollywood dancers & top models sashayed down the huge stage at the picturesque Yoyogi Park in central Tokyo. This two-day festival from 29th-30th September 2007 saw Japanese men & women with children in tow enjoy Brand India in toto-Bollywood, Indian fashion, food, culture & yoga as Baba Ramdev imparted yoga asanas & breathing skills for a stress free Japan.
“Brandsmith has been accredited with many national & international events & campaigns but Namaste India is an altogether different experience. We are overwhelmed by the huge reception that we got during our stay in Tokyo,” said Rahul Mittra, CEO Brandsmith who just returned from Tokyo after a grueling five-day schedule. “Our core skills were put to test but we are glad that Brandsmith has delivered a hugely successful event on a grand scale,” disclosed Mittra.
The Mehndi stall saw Japanese women queuing up in large numbers for getting latest Indian designs by famous Mehndi artist Naraina Devi, part of the Brandsmith team. Ditto was the case with the Indian food stalls. “Its crazy to see young Japanese come out in huge numbers to watch us perform on hit Indian numbers,” said the “Incredible India campaign model” Ritu Singh who was part of the Brandsmith delegation, apart from ace choreographer Pratek Lamba, Bollywood dancers, models, media personalities, Indian folk music & dance team, etc.