In today’s time when there is an influx of independent ad agencies, Brandniti has carved a niche for itself. Having catered to the growing branding needs of real estate developers successfully, the agency is now rapidly penetrating in the other sectors too.
The founders Smita Thorat & Haresh Motirale were working in the Sales and Marketing space for over 10 years. Smita a qualified Architect and Co-founder Director of iProperty.com and Haresh, a marketing professional, with over 14 years of marketing & sales experience in this sector felt the need of a dedicated ad agency in the competitive environment during their stint. Hence the formation of Brandniti, that provides all designing & communication solutions under one roof.
Their strategic team partnership created a great impact, and within a year of operations Brandniti was able to set a great momentum in real estate space with 40 plus clients that has resulted in achieving revenues worth INR 14 Million in the last financial year, and the founders are hopeful of attaining a 100% growth this financial year.
Elated with the great start Smita Thorat, CMD at Brandniti says: “Keeping in mind the changing trends in Real Estate Sector, Brandniti was launched in our constant quest for diverse and innovative creative solutions to be ahead of competition. And we at Brandniti provide such innovative solutions in a stipulated time frame”.
Brandniti’s focus is on quality service delivery and innovative communication approach in traditional mediums like print, websites, outdoors and choice of innovative mediums like kiosks, tablet & mobile applications. Such holistic approach has been the hallmark of a rapid growth. The iPad applications created for clients have been helpful in lending dynamism to real estate projects that may otherwise seem dull and uninteresting in traditional collaterals.
Confident of creating dominance Haresh Motirale – Founder Director stated “According to IBEF report, the real estate industry in India is yet in a promising stage. The sector happens to be the second largest employer after agriculture and is expected to grow at the rate of 30 per cent over the next decade. This promises a great business opportunity and with our 3 pillar approach ie – Indepth Research, Customization & Quality Excellence we are sure to achieve greater heights in the business”. Motirale adds further “With this approach we have gained some established clientele such as Mahindra Lifespaces, Omkar, Indiabulls, Sunteck, Puraniks, Axis Spaces, and Magus besides working on Suniel Shetty’s Discovery project at Lonavala, campaign for MCHI Thane, Deserve Developers, Nahar Medical Center and many more…
This doesn’t stop here, they are also consistently looking to build a solid platform in other sectors with acquisition of new business in retail apparel brand with a clientele based out of Dubai, and are currently in midst of handling a large petroleum and infrastructure company in the country. The team is passionate and is constantly growing and finding opportunities across and outside India. The structured growth is aligned with the rapid expansion plans of the agency, that has grown from 2 Founders to 15 member team of young & creative professionals within a span of one year,. Brandniti plans to open up regional offices in Pune & Bengaluru within shortly. The Agency has been approached by various Brands in these markets who value and appreciate expertise of the team in the domain.