BrandNewsline: Tupperware's rating in India falls within the top 3% of all brands

Tupperware Brands Corporation has been honored with top global awards for the company’s incredible success in developing the iconic brand’s name in India, China and Indonesia. The company received unprecedented recognition from prestigious organizations and publications in each market, including Superbrands, Business Week, and Hers Magazine.

Superbrands, a highly-respected organization that strives to provide recognition for exceptional brands in 82 countries, selected Tupperware as a Superbrand for the 2008 Awards in India, praising the business for its dedication and commitment to the market in India. Tupperware’s rating in India falls within the top 3% of all brands across all segments and all categories. The renowned recognition is acknowledged and selected by independent judging panels of brand management experts; The Superbrands Council, and criteria is based on the establishment of a brand’s reputability within an industry and a strong competitive advantage recognized by consumers.

“Tupperware has grown tremendously in several global markets, including India, China and Indonesia and it’s an honor to be recognized for our success from some of the most prestigious organizations throughout the world,” said Rick Goings, Chairman and CEO of Tupperware Brands Corporation. “It’s still early innings for us in these emerging markets, but the brand is already recognized and respected, which is incredibly encouraging.”

Well-known women’s interest magazine, Hers, recently selected the Tupperware business in China as the winner for its survey, “Quality Life: 2008 Top 100 Women’s Favorite Brands,” in the “Kitchen Tools” category. The three-month survey was conducted in conjunction with leading online portals, such as Sina, Sohu and 163, and garnered over one million women’s votes for the “Kitchen Tools” category. More than 500 international and local brands were considered for the category and Tupperware came out on top to clinch the coveted title of ‘Most Favored Brand by Women.’

Additionally, Tupperware was voted as the “Company with the Best Corporate Image” in the category of “Direct Selling” from a Business Week Indonesia survey on “Indonesia’s Most Admired Companies” conducted in 2007. The company’s business in Indonesia received top honors for its accomplishments in the areas of company performance, social responsibility, quality, and attractiveness.

“These awards demonstrate that the power of our Tupperware brand continues to expand globally. It is one of the things enabling us to grow so quickly in the 50% of our business that is now coming from emerging market economies,” said Rick Goings. “We’re looking forward to further strengthening the Tupperware brand in the future throughout the international community.”

Tupperware Brands Corporation is a portfolio of global direct selling companies, selling premium, innovative products across multiple brands and categories through an independent sales force of 2.2 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products through its Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo and Swissgarde brands.

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