Brandlogist ,the Brand Consultancy services provider specializing in digital media has won the marketing mandate for officeyes.com which sells Office Stationery and Office Supplies.Office Yes is a rocket internet backed venture.
The scope involves marketing Office Yes across communication channels & consulting them on brand strategy & direction.Brandlogist plans to use a mix of communication including OOH,DM,Events tightly integrated via the digital platforms.
Commenting on the win Siddharth Nambiar,CEO Office Yes said “We are very pleased to be working with the team at Brandologist in our efforts to develop the OfficeYes.com brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results”
Saurabh Parmar,CEO Brandlogist Communications said “It’s an interesting win for us.Rather than coming back with the usual communication matrix of mediums –approach & spends, we came back with strategies driving certain ideas which cut across communication channels. Officeyes has appreciated us for it & in fact they wanted to get down to work as soon as possible”
This is an interesting trend we have noticed over the last few months where companies are open to looking beyond the traditional ways of marketing & especially when it comes to Digital where they are looking at brand building & integration.
This is the 2nd win for Brandlogist this month,after they bagged the social media account of the Menswear brand Blackberrys.