New Delhi : Aaj Tak, the leading News Channel for 12 years has once again been selected as the most trusted brand in the TV Industry, according to the Brand Trust Report 2013. The overall ranking of Aaj Tak has also gone up in the Brand Trust List.
The Most trusted TV brand has improved on its ranking since last year and is presently ranked 121 in the most trusted brand of the country. Last year, it was ranked at 168 & was one of the very few TV brands to feature in the Top 200 Brand list. Aaj Tak is ranked better than brands such as ICICI Bank, Hero Honda & Aircel and is also above media brands such as Satyamev Jayate & Kaun Banega Crorepati.
Trust Research Advisory (TRA) is India’s foremost research agency on Trust and it helps organizations to build, strengthen and maintain trust with stakeholders. Every year TRA conducts the most comprehensive primary research in the area of brand trust and the results are published in ‘The Brand Trust Report’ which lists India’s Most Trusted Brands. The report has 15,000 hours of fieldwork, 16 cities survey, 3 million data points, and expected listings of over 19,000 unique brands.
Commenting on this, Ashish Bagga, CEO, India Today Group said, “We are grateful to the Viewers for once again recognizing our efforts & credibility. It is an appreciation of all our efforts to show the truth & only the truth to the nation for the last 12 years. This surely gives us motivation and encouragement to set new benchmarks for our future endeavors.”
Aaj Tak, part of the TV Today Network has been setting the news agenda for the country since its inception. What makes the leadership even more unshakeable is Aaj Tak’s evolution into nation’s most trusted news channel. Its meticulousness, suitability of content and inventive presentation style combined with ‘trust’ has ensured its leadership position and has allowed it to rule the news space.