Brand Plus Brand: Nickelodeon, Kellogg’s join hand to engage audience with Ninja Hattori

New Delhi : With the objective of engaging the audience, Nickelodeon and Kellogg’s join hands for kids to explore the world of Ninja Hattori. The innovative promotion will see Nickelodeon and Kellogg’s Chocos come together to provide an attractive range of Ninja Hattori view finders, free with every 700g pack of Kellogg’s Chocos all through the month of March 2012.

Available at 1 lakh+ retail stores nationally, the Kellogg’s Chocos pack will see Ninja Hattori view finders in his signature colours – blue and yellow with a variety of pictures which are a click away.

Sandeep Dahiya, Sr. Vice President – Consumer Products, Viacom18 Media Pvt. Ltd; says, “All through this promotion, Ninja Hattori will now make having healthy breakfast even more fun for the kids. Ninja Hattori is one of Nickelodeon’s most favourite characters and we’re glad to be associated with Kellogg’s to excite millions of Ninja Hattori fans in India.”

Adds Sangeeta Pendurkar, Managing Director, Kellogg India, “We are committed to provide a nourishing breakfast for kids. We hope that the Ninja Hattori view finders will make their breakfast more fun and exciting. A nourishing breakfast is essential for kids to prepare them for a great day in school.”

This product, available at retail outlets & leading hypermarket stores like Big Bazaar, Walmart, Reliance Stores; will see a 360 degree marketing promotion through various media verticals. The promotional activity brings the iconic toon Ninja Hattori closer to its fans in India by providing the best quality of view finders across various markets and enjoying a strong brand hold of Nickelodeon India and Kellogg’s.

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