Brand Equity speaks to AdAsia managing committee

Mumbai: This week ET NOW’s Brand Equity gets you experts’ take on a trend that is fast gaining pace; retail stores setting up their online presence and much more. Global Digital Leader of Mindshare Worldwide Norm Johnston shares his outlook on the evolution of the digital markets in India and the strategic impact it brings for companies.

Everyone seems to be in a mad rush to set up their online presence, Brick & mortar retail stores of the country are no exception to this. Brand Equity speaks to the biggest & most valued names in eCommerce to find out which categories sell in cyberspace, and whether it makes sense for retailers to invest in e-tailing as a supplement for its retail brand. The show features Govind Shrikhande, MD of Shoppers Stop; Deepak Tulsian, VP-Retail, Gitanjali and Kashyap Deorah, President of; who share their views on this topic.

In the next segment Norm Johnston, the global digital leader of Mindshare, on his India visit takes you through the possibility of making Mumbai the hub for all mobile marketing practices & innovations globally. With an emphasis on the mobile and digital marketing space in India, he uncovers the radical moves in the virtual world & how they should be interpreted.

With AdAsia 2011 round the corner (starting 31st October 2011 in Delhi), Brand Equity speaks to the managing committee of AdAsia to find out what the content looks like. The show also takes stock of what the industry expects from this festival as it returns to India after 8 years.

Catch the full episode of Brand Equity on Wednesday, 19th October at 10:30 pm. Repeat telecast on Saturday, 22nd October at 2.30pm and Sunday, 23rd October at 11am & 10.30pm, only on ET NOW.

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