Brand Dialogue scores big with Flipkart

brand_dialogueYellow Dress Retail, part of the Brand Dialogue group is continuing its winning streak in India. After receiving rave reviews for the Metro Cash and Carry, Brand Dialogue and Yellow Dress Retail have another winner on their hands with flipkart’s latest Digiflip Pro.

The tablet is of the first from Flipkart’s private label stable and has received great reviews especially for its innovative brand and package design by Brand Dialogue’s partner agency Yellow Dress Retail.

Yellow Dress Retail’s Marcel Gort says, “The package is ‘the silent salesman as packaging is the only real contact left with your customer apart from the site itself. Yellow Dress retail provides branded packaging for all private labels under Flipkart and supports the brand in conceptualising and creating private labels in various key categories. This creative collaboration with Flipkart has begun with DigiFlip Pro and we are confident that this will support both the organizations in leaving a lost lasting impact.”

Brand Dialogue had joined hands with Flipkart late last year and the creative collaboration will continue. Speaking about the first combined project, Willem Woudenberg, Founder & CEO, Brand Dialogue, said, “Flipkart is a market leader in many ways, with Digiflip Pro Flipkart has made sure it beats the herd for now. The look and feel of Digiflip Pro is linked to the Digiflip design in a way, to show that it’s a family. The use of the color orange in both logo designs and the white background is simple yet premium, which is in line with the top A-brands but at the same time it does not lose its own charm.”

Pradeep Dodle, Director – Retail (Tablets), Flipkart adds, “We launched our private label brand DigiFlip in mid year 2012 and with DigiFlip pro, we are expanding our offerings. The tablet is in response to the growing demand for quality devices at great prices. To add to its appeal, we are working with the international design firm, Yellow Dress Retail to provide simple yet upmarket packaging for the product. ”

Giving its customers priority, Flipkart has priced this dual-SIM tablet, Digiflip Pro XT712, at an affordable rate of INR 9,999. Digiflip Pro comes backed with additional benefits, where buyers will get shopping benefits worth thousands by shopping from the Flipkart app on the tablet.

With 1.3 GHz quad core Cortex A7 process and dual SIM 3G calling features, the tablet will be provided to the customers with an after-sales provision which will be handled through a network of more than 120 service centres across 13 cities including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Chennai and Hyderabad along with the usual Flipkart benefits such as cash-on-delivery and a 30-day replacement policy.

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