Brand B, the marketing and events division of DisplayWorks LLC, has been awarded a 2008 Silver Davey Award by the International Academy of the Visual Arts. The Davey Awards are focused exclusively on honoring outstanding creative work from the best small firms worldwide. Brand B was chosen from among 4,000 entries from advertising agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations .rms.
The award winning B2B print ad was developed on behalf of client Mav TV, a digital cable channel focused on men in the 18-54 age group. By grabbing the viewers’ attention quickly and bluntly with engaging visuals and compelling headlines, Mav TV has been able to gain the attention of cable networks to further expand their reach. The successful print campaign has since been extended into additional promotional vehicles.