BPL Mobile Turns 13 , Unveils New print campaign

BPL Mobile, Mumbai’s longest standing mobile service provider completes thirteen years. Growing from strength to strength over the years, BPL Mobile has consistently faced the challenges of serving in Mumbai, the most competitive of all Metro circles. Maintaining highest standards of performance, BPL Mobile has set benchmarks in the industry in terms of quality of service by upgrading its network, launching innovative VAS and providing customer satisfaction to over 1.67 million subscribers.

In a bid to strengthen its existing network to world-class standards by upgrading the technology, BPL Mobile recently awarded a Rs 100 Cr End to End Telecom Equipment Supply contract to Huawei. BPL Mobile has set up a brand new network that is Mumbai’s best & truly contemporary.

On completing thirteen years, Sanjeev Chachondia, CEO, BPL Mobile said, “Being the longest standing mobile service provider and also the fastest growing one, we understand both, the needs of mobile users, and the market trends, the best. On this occasion I on behalf of BPL Mobile thank our subscribers for having faith in us, and we promise to keep it alive.”

“BPL Mobile has constantly endeavored to cater to its subscribers’ needs. The substantial investment towards this direction clearly indicates our commitment to them. While targeting youth and launching occasion specific products have enabled BPL Mobile to gain a high share of gross and net-additions in the market, an on ground promotional plan and channel engagement has given us a pull in the market, “ added Mr. Sanjeev Chachondia commenting on the growth and performance of BPL Mobile.

From being the first cellular service provider to offer lowest lifetime prepaid with ‘India lifetime’ at Rs. 444/- and the first to offer Re. 1/- calling for both local and STD calls, to launching the first GSM operator to offer Mobile Tracker service in India, to being the first single circle operator to have launched BlackBerry® Curve™ 8300 Smartphone in Mumbai, BPL Mobile has introduced VAS like Voice SMS, m-commerce, Mobile TV, Mobile Radio being the most recent VAS launched. In an attempt to ensure convenience for people to approach stores and get personalized attention and effective solutions BPL Mobile even introduced the concept of ‘Mobile Stores’, a smaller version of the exclusive galleries.

The June’07 TRAI benchmark study on quality of service of mobile phone service providers across all GSM & CDMA operators places BPL Mobile amongst the top in Mumbai in critical network performance parameters of Call Set Up Success Rate, Call Completion Rates & % age connections with good voice quality with scores ranging between 98.6% – 99.5%.

Having started its services in 1995, BPL Mobile distinguishes itself as the longest serving telecom brand in the country, currently operates in Mumbai, India and today serves over 1 million happy and satisfied subscribers. In the Voice and Data Mobile User Satisfaction Survey 2007, which assessed Cellular Mobile Services across all GSM and CDMA service providers, BPL Mobile emerged as the cellular service provider in Mumbai delivering the highest customer satisfaction. BPL Mobile is one of the very few cellular service providers nationally to have met all benchmarks on parameters set by TRAI and we stand alongside only two other operators across the country who surpassed the stiff 90% qualifying benchmark by TRAI. Being in the service industry and customer centricity being at the core, BPL Mobile also ranked #1 in Customer care. Since 2005 we have consistently excelled and led the pack for three years running, going to prove how well we understand customer service. We have consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, 2007. BPL Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).

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