BPL Mobile is driving the ‘Reach Home safely’ message this festive season; the campaign against ‘Driving after Drinking’ in its third year now is only evolving, and this time its not only about raising a concern, but it is also about providing a solution. With the strong belief that ‘Christmas is about a birth, not death’’.
In a sincere attempt to take up their share of social responsibility for a safer Mumbai, BPL Mobile in mid-September had tied up with IMI Mobile to help Mumbai Police track offenders of traffic rules by drinking and driving. This end to end solution enabled Mumbai Police instant access to the records of offenders at the site of offence, with their mobile phone.
On being associated with the campaign against ‘Drinking & Driving’ in its third consecutive year, Arif Ali, Head – Brand & Communications BPL Mobile said,” At BPL Mobile we are sensitive to the fact that Corporates exist & do business in a society. It is imperative therefore that we demonstrate our social responsibility in a tangible manner & our new print campaign is directed towards a pressing social cause. Together with the Mumbai Police, we’ve been campaigning to prevent people from drinking & driving, for a couple of years now. We live in uncertain times, now more than ever & I hope that all the citizens of Mumbai reach home safely to their loved ones this festive season.”
An extension to this effort BPL Mobile along with Party Hard has geared up to ensure that not only BPL Mobile subscribers but those from other network operators too have a wonderful and hazard free festive season. The campaign discourages people to drive after drinking by urging them instead to choose to be driven by a chauffer from Party Hard Drivers. With the motto, ‘Get driven instead of drinking and driving’, trained chauffeurs from Party Hard Drivers will be ready to help and drive those who have had one, too many and one call on 97738 65256 would be all that it would take them to be dropped home safely.
Requesting party-goers to cherish the meaning of Christmas, the campaign wishes safety to BPL Mobile subscribers, hoping they step in the New Year with the same revelry. In addition a thank you card will be given to all users of the chauffeur service as a keepsake! It is to complete the loop which begins with the concerned citizen asking for the service and also to encourage them to keep repeating the positive behavior. The ads for this campaign are designed by Ryan Menezes and Ajit Nair, the creative team of McCann Erickson.