BPL Mobile Launches Call Centre on mobile phone

Aiming to provide a virtual channel that enables subscribers a faster access to service queries, BPL Mobile has announced the launch of a user friendly self-help menu on the mobile phone screen as an alternative to calling a customer care centre for product and service queries.

BPL Mobile has initiated, with the help of ‘Unstructured Supplementary Service Data (USSD), a customer-care centre on the mobile phone screen where both postpaid and prepaid subscribers simply need to press just a few buttons to avail this service. While postpaid subscribers need to press *800#, prepaid subscribers need to press *555#, and navigate through categories in the self-help menu. They can then activate/ deactivate any service, or even enquire about them.

The service will solve all service queries related to account- MIN, service activation, NDNC, or billing- airtime usage, outstanding amount, or VAS- activation of GPRS, MMS, Caller Ring Back Tone, etc., or services like, itemized bill, International roaming and more. For example, to activate international roaming, a postpaid subscriber would just need to dial *800#. Go to Services, choose International Roaming, and then just choose Activate.

Commenting on the benefits of this service to the subscribers, Mr. Sumeet Badlaney, Customer Services Head at BPL Mobile, said, “In our constant endeavour to enhance the subscriber experience, we have harnessed the power of technology to provide a suite of services on the mobile phone itself. For the busy & time-challenged Mumbaikar, a simple, easy to use, self help menu residing on the handset is going to be a boon. As an alternate channel to access our services other than our mutli-lingual call centre, we are confident that soon *800# as well as *555# will get embedded into the memory of our esteemed subscribers. “

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