Launches Community for Pet Lovers

Boston: has announced the launch of, a new site within dedicated to pets and the people who love them. will provide readers with pet-related news, tips and advice – including “Ask a Vet,” The new site will also have a calendar of pet-related events, pet-related blogs and pet photos. All pet lovers – whether they own a dog, cat, bird, turtle, goldfish or something more exotic – are invited to join the community to post photos, blog, participate in forums and view pets for sale or for adoption.

“We believe that will become a vibrant and active community for pet owners and pet lovers from throughout Greater Boston,” said Lisa DeSisto, general manager for “The site will also open a new, highly targeted advertising opportunity.” will be a lively and informative forum for pet-lovers to communicate with each other about the joys and responsibilities of pet ownership, share advice about a range of topics and pet types, and stay current about pet care, all in one place.

“Our goal is to make this new Pets site fun and useful,” said Teresa Hanafin,’s director of user engagement. “We currently have many active pet owners on who trade advice on our discussion boards and upload hundreds of photos to various galleries. This site will pull all of that material together in one place, and add new features and interactivity.”

The Pets site is part of a growing network of niche sites on, including the parenting site and the amateur photography site Such niche sites give readers a place within to share information about their topics of passion while also offering businesses a targeted advertising opportunity.

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