Borges India appoints Carat Media for its Olive Oils

Borges Mediterranean Group, one of the largest exporters of branded Olive Oil from Spain has appointed Carat Media for its Indian launch. Borges Mediterranean Group has a presence in about 100 countries and offers a range of Olive Oils, Vinegars, Vinaigrettes, Dry Fruits/Nuts and Popcorn.

Borges wants to be seen as one of the leading brands related to not just the Mediterranean diet in India but as a promoter of the Mediterranean Lifestyle offering healthy food products. And to help them launch products impactfully in the relatively nascent Indian market, Borges has entrusted its media planning and buying duties to Carat Media.

Vidhu Sagar, Sr. VP Carat Media, commenting on the development said “We keenly look forward to partnering Borges in building the Sunday Brunch concept in India through our Integrated Communication Planning process. We would be providing solutions for Borges across multiple media platforms including Television and Print”

Borges is a well respected name in the field of food products worldwide and quite desirous of repeating the same success in this country and to help it do so, it’s already made considerable investments in the areas of product planning, sales and distribution network.

Carat, the world’s largest independent media communications specialist, is part of the Aegis Media Group that also includes Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.

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