BOOMj Teams Up With Nationally Recognized Financial Expert, Inc. (TM), is a Web-based lifestyle portal serving Baby Boomers and Generation Jones, providing an integrated and highly focused community which incorporates personalized social networking, online shopping, travel deals, and breaking headline news and focused content in: health, finance, politics, lifestyle, and movies/entertainment.

Today BOOMj announced the addition of Louis Barajas to the Business Icons section of the Finance vertical. Since 1991, Barajas has been a nationally recognized financial expert and advocate for financial literacy and small business. His goal is to create an “Economic Revolution for the Working Class” and to be the catalyst in helping people of all income levels, especially the underserved, attain greater abundance through wise financial and business choices and will be using his connection with BOOMj to appeal more directly to this audience.

“Louis Barajas’ goal of providing enlightening financial information aligns perfectly with BOOMj’s aim to become a single source solution for investor news specifically for Baby Boomers and Generation Jones,” said George Pursglove, President and Chief Executive Officer of, Inc. “His expertise and down-to-earth advice make it easy for our users to connect with Louis for key financial information and, in turn, greatly expands the utility of the vertical.”

Barajas’ personal and business coaching, books, speeches, and seminars make the complex and overwhelming world of finance and small business management comprehensible. He teaches people at every economic level the simple, practical, and powerful financial and business strategies to achieve Financial Greatness(TM) and will further expand his teachings on Barajas began his financial and small business career in his teens by helping in his family’s business. He graduated from UCLA in 1984, received his MBA from Claremont Graduate School in 1987, and attained a Certified Financial Planner designation from the Denver College of Financial Planning in 1990.

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