BOOMj, Inc. , the leading Baby Boomer Community and Local Advertising and E-Commerce Solution for the global marketplace, today announced that LocalAdLink, a local ad solution for the global marketplace, has signed up 300 independent sales representatives selling ads in local markets across the US and projects 1,500 by the end of December, 2008 (commission only). The Company also projects approximately 4,500 LocalAdLink Independent Sales Representatives to be signed up by the end of the First Quarter 2009.
“Recently, BOOMj embarked on an incredibly complex and significant transformation as we fundamentally shifted our business model from a social- shopping portal and added a local advertising platform to the company which will add high margins to its business model, and rapidly accelerate revenues,” stated BOOMj, Inc. CEO, and e-commerce veteran (founder of Shopping.com) Bob McNulty.
“We are aggressively expanding our advertising capabilities,” said McNulty, “building on the strength of LocalAdLink.com, and growing our sales network. We have formed an independent sales force selling ads to local businesses across the nation. This will be one of the largest and most sophisticated local ad networks on the Internet.”
LocalAdLink sells ads to local business across the nation, and places these ads on its owned and operated or third party sites using its proprietary geo-targeted software to market local ads to viewers within a “living distance” of the viewer’s zip code. Additionally, LocalAdLink pushes its ads out to Google, Yahoo, and an additional 100 search engines across the Internet.
Regarding BOOMj, Inc.’s other web properties, by the end of the First Quarter 2009, I-Supply.com, the e-commerce solution for online properties, will power approximately 1000 high traffic web sites. BOOMj.com is going strong and continues to improve relevant content for Baby Boomers and Generation Jones. BOOMj.com is expanding its Experts Network, projecting an addition to its 50 current experts to 100 total by the end of the First Quarter 2009.
In response to the current state of affairs of the Market, to be fiscally conservative, and to get the company to breakeven very shortly, BOOMj, Inc. cut expenses by 53%. We expect the company to become profitable in the First Quarter of 2009.
“My vision for BOOMj is to build an integrated and sophisticated local advertising and e-commerce Internet network, while capitalizing on our community platform. We have a very exciting business and have a very bright future as we move the Company forward,” concluded McNulty.