Bodyguard premier on Star Gold breaks records with 10 TVRs

New
Delhi : STAR Gold created history on 12th November 2011 with its world
television premiere of Bodyguard clocking a staggering 10 TVRs. The
blockbuster helped the channel garner an all time high of 226 GRPs
according to TAM data for week 46 ‘11.


This
milestone earmarks the biggest television premiere on a Hindi Movie
Channel, ahead of Dabangg and Singham. With this overwhelming
achievement of a record 10 TVR, Bodyguard is the highest rated Salman
Khan movie on TV.


While
only around 30mn fans have the watched the movie in theatres so far, an
astounding 124 million* viewers tuned in to see the movie on November
12 on Star GOLD making Bodyguard one of the biggest and the most
successful premieres on TV.


Commenting
on this success, Hemal Jhaveri, General Manager Star Gold added, “We
are thrilled with this achievement and the fact that Star GOLD is
setting new benchmarks for movie channels. We have always aimed at
entertaining our viewers with the best and latest blockbusters. There is
much more in store for our viewers this year with the strong line-up of
the new titles like Ra-one, Rockstar and Force etc.”


STAR
Gold ranks 4th overall in HSM markets, much ahead of GEC’s like ZEE TV,
SAB TV and the others enjoying an extremely high level of preference
and popularity thanks to its attractive and exciting line up of movies.
The channel is the No. 1 movie channel across weekdays and weekends and
enjoys the proud distinction of being recognized as the destination for
big and successful movie premieres with blockbuster hits like Singham
and now Bodyguard.

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