Mumbai: Big Magic International (BMI), part of Reliance Broadcast Network Ltd. (RBNL), announces a strategic distribution tie-up with cable distribution leaders – Telus, Cogeco , providing the largest coverage in Canadian markets, this additional distribution on Cogeco and Telus sees BMI gain an unbeatable stronghold in Canada.
Having launched in 2012, with Ethnic Channels Group (ECG) as its exclusive distribution partner, the Channel is now present in 5 of the 6 platforms, across GTA, East and the West Coast.
With this move, BMI reaches out to the South Asian diaspora living across the length and breadth of Canada, with the extremely popular shows like Rasoi ki Rani and Big Memsaab Season 6, already huge hits locally in India. Also planned in the pipeline are local shows targeting youth and a business show on the Success Stories of Indians in Canada.
The unity with Telus, Cogeco together comprises of the largest cable TV network across Canada, covering 5 of the 6 national platforms in Canada. This gives BMI unprecedented reach and viewers get a share of the popular and entertaining variety shows.
Telus Optic TV covers Vancouver, British Columbia, Alberta, Edmonton and Calgary on the West Coast. It will beam on Channel 556 and free viewing at a $5 add-on.
Cogeco will serve the areas of Hamilton, Burlington, Oakville, Milton, Stoney Creek, Burloak, Brockville, Niagara Falls, St. Catherine, Peterborough, and Windsor among others in the Ontario region on Channel 1084. This in effect will cover the East Coast of Canada. BIG MAGIC will be offered to viewers here as a package, with channels included being ATN, Zee Cinema, Big Magic , Aaj Tak and Headlines Today. This will be available to viewers for $25 per month.
BMI is the first variety Entertainment Channel to connect with the Indian community in Canada.
Commenting on the development, Mr. Soumen G. Choudhury said, “We are happy to announce further penetration of the channel, through the launch on Telus and Cogeco. This will ensure that our shows that have seen popularity in India, grow global and entertain the viewers internationally too. Our partners, ECG have done a commendable job, giving us an increased penetration through their existing relationship with platforms across Canada.”
“While our audiences grow, we need to meet the demands of every segment of our viewers. With BIG MAGIC International, we cover the most engrossed and interactive audience of South Asians, especially Indians”, said Hari Srinivas, President ECG.
“We are delighted with the continuing growth of Big Magic International in Canada” added Slava Levin the Co-founder and CEO of Ethnic Channels Group.