Blue Lotus named AOR by Olympus

Pune: Olympus Imaging Corporation, the Japan-based manufacturer of digital cameras, Olympus PEN, Binoculars and voice recorders, has awarded their national Public Relations (for India market) mandate to Blue Lotus Communications Pvt. Ltd, one of the fastest growing public relations agencies in India.

Olympus is a leader in Opto-Digital Technology that pioneers in developing breakthrough technologies with revolutionary product design and functionality. All its product lines sport technology normally found in the most complex, high-definition professional cameras with innovative functions. The innovation and perfection of the Olympus team matched with Blue Lotus Communications’ working philosophy will help both the companies meet common ground through this relationship.

In the recent past, Olympus has penetrated into emerging markets and has an array of awards in its kitty including the TIPA award for PEN EPL-1, and Japan Camera Grand Prix 2010 and the “Readers’ Awards” for its EP-1 models.

Commenting on this partnership, Ms. Archana Tomar, Co Founder & Vice-President, Blue Lotus Communications Pvt. Ltd, said “Olympus believes in perfection through innovation and has many firsts to its credit and is all set to further expand in Indian market. Since it is Olympus philosophy to partner with the best in every field, we are thrilled at having been chosen as their communication partner. Olympus is a very exciting company to partner with as while it has many firsts to its credit they have largely remained unknown, mainly in India. India is a very key market for Olympus and we hope to provide it that edge through relevant communications support.”

Mr. Kinya Yoshimura, General Manager India Operations, Olympus Imaging Corporation said, “As we further consolidate our position in this challenging and dynamic business environment, we believe our corporate reputation will be a critical competitive advantage, helping achieve our business goals. In Blue Lotus we have found a partner who offers various other services under one roof and is suitably equipped to provide the perspective and services required to help meet our expectations on this journey. Their passion and the endorsement of their existing clients helped us sign them on.”

Leave a Reply