Blue Lotus Communications, a leading public relations agency in India, has bagged the national PR mandate for the Yash Birla Group, an INR 30 Billion conglomerate. With over 20 diversified companies, in sectors like Auto, Engineering, Textiles, Chemicals, Power and Electricals it has also diversified into the Wellness, Lifestyle, Education & IT sector. The group has 8 listed entities in the country.
Elaborating on this new addition, Mr. N. Chandramouli, CEO of Blue Lotus Communications said, “We are proud to partner with the Yash Birla Group (YBG) as its image management and public relations consultant. Our focus on strategic thought and focused implementation helped us get the mandate from among a host of other agencies”.
“Since it is the Yash Birla Group’s philosophy to partner with the best in every field, we are privileged to have been finalized, tested and chosen. We are working together to ensure that Yash Birla Group is on the forefront of the Indian Industry by assisting them in creating category leaders in the sectors they are present in.”, Chandramouli added.
The group has diversified interest in industries like steel pipes, machine tools, cutting tools, tool holders, iron castings, power solution products, multi-purpose engines pumps, electrical appliances, textiles, carpets, lifestyle, travel, cotton ginning, etc
The major companies in the group include Zenith Birla (India) Ltd, Birla Cotsyn (India) Ltd, Birla Power Solutions Ltd, Dagger Forst Tools Ltd, Birla Precision Technologies Limited (formerly Birla Kennametal Ltd), Birla Transasia Carpets Ltd, Birla AccuCast Ltd. (formerly Birla Perucchini Ltd), Birla Electricals Ltd, Birla Edutech Ltd. & Birla Wellness and Healthcare Pvt. Ltd.