Presented in the local language Bahasa Indonesia, Bloomberg Television Indonesia will bring Bloomberg’s fast, accurate and market-moving news, alongside locally-produced content, to the world’s fourth largest country by population and Southeast Asia’s largest economy. Bloomberg TV Indonesia will partner with existing broadcast entities and air on Free to Air, Pay TV, internet and mobile platforms.
“Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes,” said Gary Groenheim, Commercial Director of Bloomberg Television, Asia-Pacific. “We have long identified Indonesia as a strategic emerging market to take Bloomberg Television’s global experience and translating that into a meaningful local TV proposition. With the Idea Group, we have found a partner with the vision and passion to take business news from its traditionally narrow and specialist confines to a broader, mainstream audience.”
“We are very pleased to partner with such a reputable institution like Bloomberg, and believe that the transfer of skills, experience, and journalism ethics will truly benefit the local market,” said Ziva Narendra Arifin, Chief Executive Officer of Idea Group Indonesia. “This partnership is based on a shared mission of providing locally relevant, influential business content that will enhance the lives of Indonesia’s rapidly growing consumer class, which has limited access to business management education. As a business content provider, we have a long-term interest in educating the local population about important business and economic news, and bringing local content to the rest of the world.”
This announcement complements Bloomberg Businessweek’s existing partnership with the Idea Group and continues Bloomberg TV’s momentum in Asia, following the launch of the new state-of the-art broadcast studio in Singapore and the recent launch of Bloomberg TV Mongolia.
Bloomberg is a leading global provider of business and financial data, analytics and news, and earlier this year launched a Daily Southeast Asian news column for deeper coverage from an increasingly influential region. Indonesia’s growth has outperformed every major Asian economy after China this year as the world’s fourth-most populous nation lures investment, helping gross domestic product expand 6.17 percent last quarter from a year earlier.