Hong Kong: Bloomberg Television today announced that through a concentrated distribution drive, the global 24-hour business news channel has expanded its reach by over 20% this year and achieved a distribution lead in strategic territories across the Asia-Pacific region.
As a result of several substantial contract renewals and new distribution sales initiatives, Bloomberg Television is now the most widely distributed full-time, pan-regional business and financial news channel in the region’s key financial hubs of Singapore, Hong Kong, Australia and Korea. Bloomberg Television reaches some of the world’s most affluent and influential viewers in terms of household income, asset value and education levels.
In Singapore and Australia, Bloomberg Television is the only international business and financial news channel available on all major pay TV platforms. In Singapore, Bloomberg TV is now available to every StarHub and mioTV household, totaling over 840,000 subscribers. In Australia, Bloomberg Television can be seen in more than 2.2 million households via leading pay TV providers Foxtel and Austar.
In addition to reaching every subscriber of NOW TV in Hong Kong, Bloomberg Television has also renewed its carriage on iCable and is now newly available on several additional targeted packages as well as the basic tier. Total 24/7 household distribution of Bloomberg Television in Hong Kong now stands at over 1.6 million.
In Korea, Bloomberg Television can be seen in more than 3.2 million households including via leading platforms C&M, KT Qook TV and CJ Hello Vision.
Bloomberg TV is now available in over 12 million households across the region, with each of these households benefiting from access to Bloomberg Television on a 24/7 basis.
Gary Groenheim, Commercial Director of Bloomberg Television, Asia-Pacific, said, “These distribution gains are a significant achievement as well a great vote of confidence from our distribution partners in the value and relevance of Bloomberg Television as the preferred choice when it comes to global business and financial news. Together with our revitalized on-air look, new programming and new Hong Kong studio, 2011 is already a stand-out year for us.”