Bloomberg TV India, the country’s leading English business news channel, has appointed Alok Nair as its Executive Vice President. As a part of his new portfolio, Mr. Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel. He will be working with the board of Business Broadcast News Ltd.
During his tenure at Network 18, Alok’s last assignment was as the National Revenue Head – CNBC TV18 & CNBC Prime HD.
Addressing his appointment, Mr. Alok Nair said, “I am really excited with this opportunity at Bloomberg TV India, the country’s most influential news organization. The channel is poised to take giant leaps towards success.In the near future the market can expect some path breaking opportunities & impact. I am confident that I will be able to tackle the complex challenges.The rapidly changing business news environment and immense potential of the market will definitely contribute to the growth and success of the company.I look forward to the support & guidance of the board.”
Nair comes with a rich experience in Print, General News and Business News domain. Having worked and interacted with the finest minds in the industry, he has many firsts to his repertoire. At Network 18, he was a part of the initial team and has seen the network grow from one channel – CNBC TV 18 and one portal – www.moneycontrol.com to one of the biggest integrated news network. Alok closely built the FOCUS Brand solutions business-First on News Television & was instrumental in creating pathbreaking formats & properties across business & general news channels-CNBC TV18,CNBC AWAAZ,CNN IBN & IBN 7. He eventually went on to head the FOCUS business across the News Network.
Nair joined Network 18 in 2003 as a Senior Executive. He possesses a post-graduate degree from Times School of Marketing, Delhi.
Commenting on Alok Nair’s appointment, Lavneesh Gupta, COO – Bloomberg TV India said, “Alok brings a unique blend of talent, experience and deep understanding of the News Channel business and will surely add tremendous value to the group. I am confident that he will be a prodigious asset to the organization and will help us reach the next level through his keen understanding of the business. We endorse Alok’s belief that there is serious value unlocking to be done in the Business News space & Bloomberg TV India, a part of the world’s world’s most influential news network, can surely lead the way. The year 2015 will be exciting with many disruptive and differentiated media products that will be offered by the channel. It will definitely ensure a higher impact for advertisers as well as viewers.”
His key focus areas, apart from maintaining a strong P&L, would be to nurture a strong Business Team and significantly enhance Sales Revenue for FY 15-16. He will also focus on consumer and trade Marketing, provide distribution inputs and ramp up the channel’s programming content.