New Delhi :Blazar, a digital advertising agency – with its vast experience in the digital media space has helped Shine.com, a job portal from the HT Media group that also holds the distinction of being India’s fastest growing jobsite execute a well thought out campaign online.
The HT Media Group, which owns Shine.com also manages popular media brands like Hindustan Times, Fever 104, Mint and Hindustan. Shine’s latest brand campaign, “Move Up” promises growth and advancement in a job-seekers career, aided by Shine’s unique 2-way Matching Technology that is able to match job-seekers to career options that match their preferences better.
The simple yet impactful execution of the campaign could be seen through print advertisement in Hindustan Times, Mint and Hindustan Hindi and on popular online portals like Linkedin, Yahoo, MSN, Rediff, Moneycontrol and Cricketnext.
According to Rahul Gandhi, Senior Brand Manager, Shine – “With the ‘Move Up’ campaign, Shine has been able to arrive at a sharp, simple and appealing promise of growth in a job seeker’s professional life. Shine’s unique 2-way Matching Technology has been able to ensure that the candidates registered on Shine are shown those jobs that accurately match their profile and preferences. Shine supplements these great job matches with tools and information that assist them in making the right career move. Blazar with its technical expertise has added the best toppings to bring the campaign to life online!”
Commenting on the creation, Abhineet Sonkar, Online Marketing Manager for Shine – “This is the first time we tested waters with running a large scale online brand visibility campaign, and we are quite excited with the results. The digital expertise of Blazar has added to the success of the campaign ‘Move up’.”
Samarth Ranjan, Blazar Media says “Shine.com through this campaign was able to connect and engage with the internet audience in a special manner. This was owing to a highly targeted presence across relevant portals. By seeing the level of interaction with the audience, we believe that Shine and Blazar would be able to carry out more such campaigns which can make Shine’s positioning stronger with job seekers.”