Birla Cellulose ties up with EO2 Entertainment Network

Mumbai : Birla Cellulose ties up with EO2 Entertainment Network to deliver yet another riveting fashion extravaganza for the crème de la crème of Turkey, only this time with Bollywood’s eminent Fashion Designer – Manish Malhotra on 17th May, 2012, in Istanbul. Manish has designed a collection which subtly portrays nature blended with hints of Indian and Turkish influence
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The show is to be held at the Radisson Blu hotel, Istanbul has been created focusing on the central theme – Nature. The Event is truly justified to be held in Turkey as in Turkey the land of fusion, there is a wonderful amalgam of the Indian and European culture.

Birla Cellulose, a division of Aditya Birla Group has been producing ‘Fibre’ since it started its operations in 1954. To showcase these cellulosic fibres, EO2 Entertainment Network has organized the fashion show with an aim to captivate the audience and offer the exceptional collection to the affluent and exclusive audience who will be present at the Event.

Speaking on the Event Mr. Manish Malhotra says “My designs have always had a distinct touch of Indian tradition and culture and are inspired by the beauty and the essence of a woman. This is the first time I am going to be showcasing my designs to the Turkish audience. I am keenly looking forward to it.”

Top Turkish and international models will be adorning Manish’s collection on the ramp.

Speaking of their role as the official event Designer and Manager, Vandana Agrawal, Director, EO2 Entertainment Network said: “This is the second time we are doing this show or Birla, the first time being in November last year in Jakarta with Rajesh Pratap Singh. I am excited to see what Manish brings to the table this time in Turkey.”

Be ready to observe the finest fibres of nature transforming into commendable fashion outfits on the runway in Turkey, Istanbul by Manish Malhotra.

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