Bindu Sethi joins JWT India as Chief Strategy Officer

Delhi :Bindu Sethi
will rejoin JWT India as Chief Strategy Officer, a move that further bolsters
the senior leadership of the agency’s India operations.


Ms. Sethi brings
a wealth of regional and national experience from both the advertising industry
and the corporate sector to the table. Ms. Sethi was most recently the Asia
Pacific Strategy Planning Officer for Grey Group, where she worked with a wide
range of clients, including GSK, Honda, Reliance Communication, Britanna and
Fererro. Previously, she served as Grey India’s National Planning Director, and
National Planning Director for JWT India. In between those roles, she worked for
Hindustan Lever Ltd. (Unilever) as General Marketing Manager – Innovation, on
their hair care business.


The Indian market is becoming increasingly
complex. Choice has a whole new meaning for the consumer; the strategic
challenge is high, says Ms. Sethi. A smart perspective and smarter ideas can
unravel the complexity. It is the creative solution that then finally dissolves
complexity and resolves the choice conundrum for consumers. Joining JWT puts me
in a position to take on these marketing challenges.


Bindu is extremely
talented and I am delighted to have her back on board, said Michael Maedel,
President of JWT Asia Pacific. She brings depth, experience and insight to this
critical leadership role. Given India is an increasingly important market for
many of our global clients, this appointment is both vital and
timely.


JWT India has actively invested in new senior talent in recent
months to help scale up the level of services provided to current and future
clients. JWT hired creative heavyweight Bobby Pawar as its Chief Creative
Officer and Managing Partner for India in November. Earlier this year, the
agency hired Sanjeev Bhargava as Managing Partner in Delhi and Max Hegerman as
head of digital.


We are moving decisively to build our bench strength,
and bringing Bindu into this role is an important part of that strategy, says
Colvyn Harris, CEO of JWT India. We are pleased to have Bindu back in the fold.
We know from experience that she’s a valuable asset, and she’s gone on to grow
her skills at the national and Asia Pacific level. Now she brings all that
experience back to us, and our clients.

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