BIGFlix Movie Rental Goes Mobile

The Movie Rentals division of , a part of Reliance BIG Entertainment, unveiled today the BIGFlix Smart Client and the BIGFlix WAP Site demonstrating its next generation mobility-centered hybrid service enhancement. With these services BIGFlix subscribers can now borrow and return their favorite DVDs while on-the-move through their handhelds by using the BIGFlix Mobile Smart Client or the BIGFlix WAP site.

In its continued endeavor to maximize consumer-convenience, has demonstrated yet another path-breaking innovation at enhancing consumer comfort. With the roll-out of the BIGFlix Smart Client and the BIGFlix WAP Site combined with its pre-existing SMS & Voice based mobile interactive services, has pioneered the development revolutionary interactive services across the wide range of handheld devices.

Speaking on the occasion of this launch, Kamal Gianchandani, Chief Operating Officer,, said, “It gives us immense pleasure to launch the mobile and WAP applications on our platform today, becoming the pioneer and the only player in the DVD rental industry to launch these applications. These applications will help us enhance our customer relations and drive greater engagement with our existing users. Today, mobile phone is a must have communication tool and is accessible to almost every common man across the country, hence launching this service will help us reach and meet with our aim to connect with a vast number of people across the country anytime anywhere.”

Commenting on the release of these hybrid mobility-oriented service enhancements, Mr. Sanjeev Singhal, Chief Technology Officer,, said, “We are extremely excited about enriching the consumer-experience through technology and we are proud for having set a higher standards in delivering highest service quality. users appreciate technological innovation and will welcome the enhanced convenience that comes from having fast and easy access to the BIGFlix movie rental catalog and rich quality of service features available for queuing, pickup and more, while being on-the-move. We have designed these services keeping in the mind the needs of the burgeoning class of users preferring mobile access to our services.

With an average of 10 million mobile users adding up every month, India is the third largest growing mobile market in the world. This rapid growth in the mobile user-base and our constant endeavor to stay close to our customers has encouraged us to launch these next generation applications on our platform.”

Commenting on the launch, Vinish Kathuria, Chief Operating Officer, Spice Digital said, “We would like to congratulate team on the launch and for making it convenient for millions of Indians to rent legal movies from their mobile phone. We are excited to partner with them to bring Rich Internet Experience to their customers and believe its applications like BigFlix that would usher in a Mobile Internet revolution in the country”.

The BIGFlix Smart Client runs on popular J2ME-capable handsets made by leading manufacturers such as Nokia, Blackberry, Sony Ericsson, Samsung, HTC, Motorola, LG, iPhone and many more. Most modern mobile phones having a built-in micro-browser can use the BIGFlix WAP site.

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