BIGFlix.com, a part of Reliance BIG Entertainment, India’s largest online and offline movie rental service,has announced its partnership with the Kishore Biyani’s Future Group, the parent company of India’s largest listed retailer Pantaloon Retail (India) Ltd.
Speaking on the occasion of this announcement, Raviraj Jayram, Head- Marketing, BIGFlix.com, said, “Kishore Biyani’s Future Group has a massive retail presence with a large loyal customer base in the country. We are excited about our partnership with the group and confident that this alliance will help reach a much wider base of customers. With this partnership we are looking forward to many more offers for our existing as well as new customers in future. Also, alliances and tie-up with leading companies across sectors is on the anvil which will help us meet with our objective of bringing in entertainment at home in the common man’s daily life anytime anywhere, thus revolutionizing and taking home video industry in this country to the next dimension”.
BigFlix alliance with Future Group will entail marketing promotions and schemes to all customers of Big Bazaar, Food Bazaar, Central, Depot, HomeTown and e-Zone across 9 cities in India viz, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Indore.
Also commenting on this partnership, Rajan Malhotra, CEO, Big Bazaar, said, “ We are a purely retail based format group with an inevitable single minded customer focus all the time. Our partnership with BIGFlix.com will help us provide our customers a great value proposition with movies at home, another entertainment avenue catching up at a fast pace with such players in the industry. Movies have always been an integral form of entertainment for every household today and we are more than happy to enhance our customers’ shopping experience this way”.