Bigadda Launches Blog for Amitabh Bachchan

Following the huge success of Amitabh Bachchan’s blog site which has fast become the most popular celebrity blog among users , Bigadda has introduced MoBlog exclusively for the Big B. Considering that he blogs once or twice everyday, with MoBlog he can now keep his fans updated on his activity by the minute. Big B’s fans, who leave thousands of comments on his blog site everyday, will now be updated even when their star is on the move while also helping Mr. Bachchan to keep his promise – “if you write to me… I will reply!” Using MoBlog, Big B puts across his thoughts in the form of micro posts, with a maximum character limit of 160 characters. Not only does this feature help him save on time, it also enables him to stay connected with his fan base 24×7 using his GPRS activated mobile phone.

Micro-blogging is a form of blogging that allows users to write brief text updates and publish them. These mini-blogs can be submitted by a variety of means including text messaging, email or the web. However, unlike blogs, micro-blogging holds a certain limit of characters that is usually up to 200.

Moblogging or Mobile Blogging allows users to publish entries directly to the web from a mobile phone or other mobile device. With the help of a camera-enabled phone users can email photos and videos that appear as entries on a web-site, or use mobile blogging software to directly publish content to a web-server. One of the reasons for the popularity of moblogging is it helps people be in touch with other people without much effort.

Micro blogging is relatively new in India, but will fast gain momentum as an extension of the Social Networking scene. It is a quicker, faster and cooler way to blog and stay in touch. As a succession to the launch of MoBlog for Mr. Bachchan, Bigadda aims to make MoBlog available to all consumers soon. is a part of the Reliance ADA group and is the first Indian Youth Network with all forms of expression under one hat. Since its launch on 13 August, 2007, Bigadda has gained a huge user base of 1.7 million wherein 40% users come from tier II cities like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik etc.

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