Bigadda Goes Mobile

BigAdda has announced the launch of ‘Mobile Adda’, a first of its kind ‘anywhere-anytime’ mobile version of Internationally, this is the first time that a social networking site will be available on mobiles in a holistic manner.

‘MobileAdda’ includes key features of social networking like searching for friends, inviting them from your phonebook, communicating with friends through innovative options like text, voice and photo scribbles. This On- The-Move application promises to keep its users ahead at all times with auto-updates, alert and notifications and helpful tips. It also enables users to use the phonebook to send invitations to his/her closest network, since a Phone Book on individual devices is the closest replica of ones social & professional contacts. The built in phone book backup utility stores your phone book on our servers and if in case a user changes a device, the same can be retrieved.

Commenting on this initiative, Shivanandan Pare, Chief Operating Officer, Bigadda says, “With a registered user base of 2 million in a year we needed to sensitize the platform to local aspirations and needs of the market. The number of mobile users today far exceeds the penetration and usage of PCs in India. Mobiles are lot more personal, readily accessible and almost an extension of the user. The imperative was to create a mobile application to give the controls of social networking, anytime – anywhere, literally. Currently is reaching out to the 40 million internet userbase in India and with us going on to the mobile platform we will be able to reach to additional 50 million mobile internet users and this will enhance our reach to the masses. ”

It will now be possible to send out a personalized invite to friends in your phonebook and get started with all of them online from their respective phones within an hour. GPRS connections are now available without the need to particularly subscribe for it.

“Social Networking is not restricted to the confines of the pc browser. In India, mobile phones are the preferred and mostly the sole means of connecting with friends and family. This year we are all set to refine and redefine the boundaries of Social Networking in India. . This will be a major departure for users of social networks, from being an occasional visitor to now proactively driving their networks,” said Nikhil Soman, Chief Technology Officer, BigAdda.

Mobile interface will be one of the vital components of BigAdda’s business plan. It will be instrumental in providing a new medium for people to connect with each other and will help brands to target the youth. ‘MobileAdda will provide over 300 million mobile users’ access to BigAdda. The platform is available as an integrated offering across SMS, WAP and as an installable application for over 500 different mobile phone models. To date, this is the widest release of any mobile application globally.

The client application is currently available on over 500 devices. The download process automatically detects the user’s handset model and delivers a version created specially for that device family. There are over 50 device families that our download process detects and, to enhance reach and availability of this application BigAdda will continue the process of making new versions for new devices as they enter the marketplace.

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