Bigadda.com, the youth networking site from the Reliance ADA Group and Bigflix.com, India’s largest online and offline movie rental service in association with Samsung, has announced the ‘Meet Farhan Luck By Chance ’ contest.
Audiences can log on to luckbychance.bigadda.com and post a video showing why they think they are lucky enough to meet Farhan Akhtar and Konkana Sen. A panel led by Farhan Akhtar will then shortlist 20 contestants. The contest winner will get a chance to meet both Farhan Akhtar and Konkana Sen at a special event in Mumbai. Two lucky winners also stand a chance to win Samsung’s upcoming new camera phone, the Samsung PIXON.
Speaking at the occasion, Mandar Natekar, Head of Revenue and Marketing, Bigadda.com said “After the success of Rock On, this is our second partnership with Farhan Akhtar. It gives us great pleasure to be the platform in association with Samsung for this initiative as we believe it will give the youth a chance to express themselves and live their dreams. Bigadda is committed to create such platforms which can marry online and on ground mediums to create sponsorship opportunities for clients across categories”.
BIGFlix.com will promote the initiative through its large rental network of 112 stores across 10 cities, Mumbai, Delhi, Kolkata, Chennai, Pune, Ahmedabad, Hyderabad, Bangalore, Chandigarh and Indore. The joint initiative with Bigadda.com will allow all BIGFlix.com users and customers to participate in the Samsung PIXON contest and stand a chance to be the lucky one to meet with Farhan Akhtar and Konkona Sen.
Also commenting on the association, Murtuza Kagalwala, Business Head, Video-on-Demand and Advertising Revenues, BIGFlix.com said, “Luck by Chance has got a fantastic response so far and it has been an exciting journey for us to be a part of various promotions for the film. Our initiative with BIGAdda.com for the Samsung Pixon initiative will give another interesting platform for our customers to be associated with the movie and meet with their favourite stars. We will promote this initiative both through our large rental network (online and offline) across 10 cities and reach out to the maximum number of movie aficionados”.
Luck By Chance is produced by BIG Pictures & Excel Productions and is directed by Zoya Akhtar. The film stars Farhan Akhtar, Juhi Chawla, Konkana Sen, Isha Shervani, Rishi Kapoor, Dimple Kapadia and has Hrithik Roshan in a special appearance.