BIG TV, the DTH arm of Reliance Communications, today announced that they had touched the magic figure of 500,000 subscribers within two months of its launch. This has put BIG TV DTH in the unique position of being the fastest growing DTH player in the country.
“Crossing the 5-lakh customer milestone within two months is indeed a testimony to the superior value proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India,” said Mr. Arun. K .Kapoor, President – BIG TV at the conference. “Our plans of defining the future of TV viewing in India are on desired course, and we are fully-geared to add over 400,000 subscribers every month with an on-ground infrastructure spanning 6500 Indian towns,” he added.
This is the first time in the global DTH scenario that an operator managed to cross the landmark half million subscriber milestone within two months of launch. BIG TV’s exceptional milestone has not only made it the undisputable leader in Indian DTH sector, but has also resulted in the expansion of the overall DTH market in India. On an average, the entire DTH market in India adds approximately 350,000 subscribers every month. BIG TV’s aggressive subscriber acquisition strategy has grown the monthly average subscriber additions to 650,000. “BIG TV’s half-million subscriber milestone is equivalent to 40 per cent of the industry’s gross additions during the last two months. This is a true leadership statement from BIG TV DTH,” avers Mr Kapoor.
Mr. Kapoor further added, “Besides value-driven pricing, BIG TV DTH offers superior product proposition & service quality based on the world’s latest MPEG4 Technology platform which offers fully Digital Picture and Sound. Our superior content across the 200 channel bouquet helps us service multiple needs of all customer segments. We are glad that our plans are also benefitting customers of other DTH operators, who are striving hard to come close to the BIG TV’s unmatchable value proposition” BIG TV’s channel bouquet comprises of TV, Audio & Movie channels.
BIG TV DTH is targeting 5 million subscribers within first year of operations. It will also double its channel bouquet to 400 by next year.
Leading the value proposition in DTH sector, BIG TV, recently announced a 3-month free sub scri ption offer on its Rs 1490 entry price as part of a slew of innovative offers during the current festive season. The current 3-months free sub scri ption offer makes BIG TV 33 per cent more affordable than any other comparative offer available in the market today.
BIG TV has already tied up with Thomson Headend Systems for a complete head-end system to boost its number of channels to about 400 during the next year. To augment its growth plans, BIG TV has already booked four more transponders of the MEASAT satellite, which would take its total transponder capacity to 12. The worlds latest MPEG4 technology platform deployed by BIG TV enables it to offer double the number of channels in same transponder capacity as against established DTH players.
Reliance BIG TV DTH: A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.
The country’s largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India.