BIG Street Wins new OOH sites

Mumbai : BIG Street, a division of Reliance Media World Ltd., operating in the media aggregation space and having established a dominant position in the Indian OOH industry is strengthening its hold by adding meticulously evaluated media assets, which offer advertisers an exceptional assortment of outdoor inventory.

With already owned rights for Line II of DMRC, the Company has strengthened its offerings to advertisers with additional inventory on the very prominent and premium Delhi Metro Rail Corporation (“DMRC”). The latest acquisition allows for advertising rights on the entire DMRC civil structures outside 8 stations on line II. This acquisition puts the Company in a superior position as it can now bundle properties to brands who wish to effectively use the DMRC properties. In addition, the Company has also sought advertising rights for Gantries and Cantilevers in Hyderabad at key city junctions designing, constructing and conducting the gantries and cantilevers.

With these acquisitions, BIG Street only re-affirms its commitment and vision of “enriching lives of people Out of Home” and is in line with the Company’s strategy of focusing on low risk – high tenure assets which help create value, while offering high impact inventory to advertisers.

A successful tender participation won BIG Street rights to the high-impact advertising zone for Line II of DMRC civil structures, which extends from Central Secretariat till the Delhi University. The license has been awarded for 5 years, further extendable by another 3, and with a total area of 6000 sq feet / 550 sq meters. With excellent potential and innovative media formats, the Company is eyeing and evaluating strategic properties in the capital, to be able to offer advertisers a lethal mix for their OOH requirements.

BIG Street has also bagged exclusive rights for strategically located Gantries and Cantilevers in Hyderabad, the 3rd largest OOH market after Mumbai and Delhi.

Traffic signal, surveillance cameras, traffic violation cameras and infra red security cameras make BIG Street’s Gantries the first of its kind in the country with security levels. Designed by professionally trained street furniture designers, BIG Street’s Gantries will boast of a novel design which promises to transform the look of the format and give the city of Hyderabad its best and sleekest looking OOH inventory, this far. It is the only galvanized structure in the country, weaving itself with the rich architectural identity of the city. Situated in high profile VIP movement arterial stretches of Hyderabad, the properties ensure high footfall coverage. With an 8 year contract, the Company has a detailed and well planned business strategy to ensure this asset delivers to its optimal.

BIG Street’s Cantilevers are state of the art and equipped with traffic signals and surveillance cameras. Designed once again by proficient street furniture designers, it boasts of one of the best OOH inventory formats of Hyderabad as it weaves into the city’s rich culture, with a blend of traditional and modernisation in its design concept. With 7 cantilevers in key locations of the City, the Company has the rights for a period of 9 years and 9 months and here too has a long-term business optimization plan.

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