Big Street , the company specializing in the OOH (Out of Home) media business, which launched recently in India, is creating waves across the country. While the industry is poised for some great growth and numbers, BIG Street working towards becoming the largest inventory aggregator in the country.
“There are enough and more opportunities and great potential to bring in international quality into India and that is just the route that Big Street plans to take. The next 4-5 years will witness a steady growth in Street Furniture which will help in clearing the clutter of the billboards visibility. We want to be a leader in the OOH space, providing quality and effective consumer-centric innovative solutions. In the years to come, we want to be known as solutions provider and not merely media providers,” Jayyant Bhokare, Vice-President-Business Development, BIG STREET said.
With the largest network of LED (Light Emitting Diode) in Bangalore, the latest innovation in the field of OOH, BIG Street aims to change the face of OOH in India. It is in the process of installing 07 such displays at the prominent places across the city.
Speeding towards the future of OOH business, BIG Street has taken the ‘Street Furniture’ route by activating 172 hi-tech bus shelters in Bangalore, 500 bus shelters in Chennai. In Mumbai, BIG Street owns a significant inventory of 575 pole kiosks on the Western Express Highway, 217Airoli bridge pole kiosk and 4 Airoli gantries. In Ahmedabad’s Ashram Road, it owns 35 hoardings and 5 gantries. Street furniture is the way forward for the OOH business with the world-over trend of bus shelters / kiosks etc. quickly replacing billboards to make way for city aesthetics.
Rolling its grip over the advertising rights space, BIG Street has bagged the advertising rights for Chennai IT corridor, Delhi Metro Rail Corporation’s 10 underground stations and ad rights for 417 Chandigarh Transport Undertaking buses in Chandigarh. Strengthing its inventory base down south, BIG Street has installed 5 Hydraulic mobile vans in Hyderabad and 10 mobile Hydraulic mobile vans in Cochin respectively.