Mumbai : BIG Street, the OOH arm of Reliance Broadcast Network Limited (earlier known as Reliance Media World Ltd.), has announced two top acquisitions, which promise to strengthen its play in the capital.
The first is the high potential Delhi Tourism and Transportation Development Corporation’s (DTTDC) Street Furniture Makeover project for a period of 22 years. Basis the BOT (build, operate and transfer) model, these inventories will cover over 19 kms of high advertising demand locations covering the ITO Bridge, Nizamuddin Bridge, road from Akshar Dham to ITO Chungi and the inner roads of Yamuna Sports Complex.
With a clear intention of completing the execution well in time for the Commonwealth Games, BIG Street is ensuring delivery of international standards through its tie up with Honkong based street furniture specialist, Qumbet. This strategically situated inventory, around the Commonwealth venues, promises to give the city an aesthetic and infrastructural face-lift.
Along with the above, BIG Street also announces the win of high end Digital PODs spread across 25 of Delhi Metro Rail Corporation’s premium underground stations including Delhi University, Rajiv Chowk, Barakhamba, Khan Market, JLN Stadium, Udyog Bhawan, Race Course, Jor Bagh, AIIMS, Green Park, Hauz Khas, Malviya Nagar, Saket, GTB Nagar, Vidhan Sabha, Civil Lines, Kashmere Gate, Chandini Chowk, Chawri Bazaar, New Delhi, Patel Chowk, Central Sec, Model Town and Jang Pura, for a period of 8 years. Footfalls across these high traffic lines are estimated to be upwards of 1 million each day. This innovation is an industry first, which will be executed along with VMG Global, a UK based global expert in digital media solutions.
The DTTDC project, promises to change the streets of Delhi and offer superior facilities on its boulevards, building robust and durable infrastructure, through investment in quality street furniture. These units will be placed strategically, to ensure high eyeballs for the communication being built on it.
BIG Street along with partners Qumbet, known for the state of the art delivery across the countries of Turkey, China, Romania and Korea, will design and customize unique street furniture backed with strong understanding of the local populace as well as the in-bound traveler for the CWG. As part of the project, BIG Street will be responsible for creating structures ranging from public toilets, vending kiosks, police booths, information panels, benches, dustbins, auto prepaid booth and free standing panels.
Ensuring execution is in sync with the Commonwealth Games’ initiative in the green space, BIG Street is using advance lighting system on display panels, ensuring energy consumption lower by 40-45% and use of VE coating on steel to enhance the life of street furniture.