BIG Pictures launches microsite to promote Sikandar

Reliance ADAG’s Big Pictures has announced the launch of the official website of its forthcoming movie Sikandar with to promote the movie across all audiences in India as well as the NRIs across the globe. Sikandar is written and directed by Piyush Jha and produced by BIG Pictures along with Sudhir Mishra.

The microsite includes all that one would want to know about the movie and much more like trailers, synopsis, videos, gallery, downloads, music. Apart from the regular features, the microsite includes special features like the ‘Making of Sikandar’ and the ‘Vox Pop’ video. The ‘Making of Sikandar’ video has the director, Piyush Jha, the BIG Pictures spokesperson, Mahesh Ramanathan and co-producer Sudhir Mishra sharing the idea, inspiration behind making of the film, unique experiences and challenges during the journey of the shoot of the film respectively. The Vox Pop is another special video that includes the responses of various common people when they are asked a simple question: What would you do if your child found a gun?

Sikandar is a suspense thriller about an adolescent whose life changes drastically when he comes across a gun. The film is written and directed by Piyush Jha and co- produced with Sudhir Mishra, starring Parzaan Dastur, Ayesha Kapoor, R Madhavan, Sanjay Suri, and Arunoday Singh with music by Shankar-Ehsaan-Loy, Sandesh Shandilya and Justin- Uday. The music has been released by Reliance Entertainment’s Big Music and is all set to hit the screen soon.

Commenting on the launch of the microsite, Murtuza Kagalwala, Business Head,, said, “We are very glad to have created a microsite for Sikandar, which is a very one of a kind film which falls into the suspense-thriller category. We have created the microsite very aesthetically keeping in mind the location and the story line of the film. We are already receiving very good response with our online promotions for the microsite and moreover with newly added videos which is the ‘Making of Sikandar’ and the Vox Pop we expect the visits to sky rocket till the release of the movie which is very soon. ”

Also, commenting on this, Sudhir Mishra, the co-producer of Sikandar , said, “Sikandar is a very special movie since it is one of the very few suspense-thriller genre movies we have had so far in the history of movies in India.”

Piyush Jha, writer/director of Sikandar , said “I strongly believe in promoting films through the digital medium with the microsite in a much focused manner and hence very glad to have associated with BIGFlix as a platform to reach all Bollywood movie fans across the globe. We have made a special Vox Pop video based on the central question asked in the story which, also, we will promote aggressively through various online platforms to create the buzz and build the curiosity about the movie”.

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