BIG Marathi Rising Star Awards garner maximum eyeballs in the ‘CS 15+ABC’ ‘CS 15+ABC F’ categories

Mumbai: The scintillating performances by popular Marathi Rising Stars rocked the night and bought accolades for the BIG Marathi Rising Star Awards 2011 which garnered the highest rating of 2.73 TVR. Aired on 11th December 2011 on Star Pravah, the enthralling award shows record breaking TVR beat other popular Marathi programmes.

BIG Marathi Rising Star Awards 2011 marks the beginning of a new era for the Marathi entertainment industry which brings together and felicitates emerging and veteran stars across every genre of entertainment. The mind numbing and energetic performance by Sachin Pilgaonkar, the vivacious dance moves by the Bollywood siren Kashmira Shah and the very talented Makarand Anaspure’s act, among many other performances, kept everyone glued to television sets and garnered viewership in huge numbers. Star Pravah with the BIG Marathi Rising Star Awards emerged trumps with the maximum TVR 2.73 in the CS 15+ ABC F category; interestingly the show kindled tremendous interest among women across the state. In the CS 15+ ABC category the show managed a TVR of 2.12.

Nominations, polls, red carpet, and performance videos generated great interest from the viewers’ right from the beginning. The property conceptualized & executed by RBNL’s business vertical BIG Live (Intellectual Property) enthralled all and proved to the industry that the BIG Marathi Rising Star Awards was truly a show worth watching.

Commenting on the great success of the BIG Marathi Rising Star Awards, Company Spokesperson said, “Our great success in the past across different intellectual properties reaffirms our faith in the accelerating growth of this entertainment business model. We are glad to have partnered with India’s No. 1 Marathi channel Star Pravah that facilitated the excellent results”.

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