Mumbai:With an aim to expose the Indian woman’s culinary excellence and food wisdom, BIG MAGIC Bihar and Jharkhand presents a unique contest under its ‘Rasoi ki Rani’ umbrella. With an aim to expose viewers to a plethora of food secrets and cooking techniques, the channel presents ‘Aap Ke Haathon ka Jadoo’ contest where viewers can send in their recipes and win a chance to be featured on the show along with renowned Chef Rakesh Sethi.
Rasoi Ki Rani presents a platform for the women of India to showcase their culinary talent. All participants have to do is email their recipe to firstname.lastname@example.org. Chef Rakesh Sethi will personally judge the recipes and choose 5 best recipes fit to air on a TV show. The winners will thus get a unique opportunity to cook and present the recipe to the viewers of the channel. The contest which is already on air concludes at the end of this month and is already garnering massive participation from viewers in the region.
Commenting on the launch of the contest, Sunil Kumaran, Business Head, Big Magic Bihar and Jharkhand said, “Food is one of the most important aspects of our life and women long to innovate everyday in their kitchens. This contest will give this innate talent the recognition it deserves. We are sure that this will also help us garner appointment viewing and drive value for viewers and advertisers alike.”