Mumbai: Big Magic, the regional general entertainment channel for the core Hindi heartland of – UP, MP, Bihar and Jharkhand – from the Reliance Broadcast Network stable today signed a distribution deal with Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel.
Big Magic will now be available on Airtel Digital TV on channel no. 631 from today making it the only DTH player apart from Reliance Digital TV to air the channel. Airtel Digital TV customers across the country, especially in the core markets of the channel – UP, MP, Bihar & Jharkhand can now enjoy locally relevant entertainment, including drama, crime, socio-mytho, game shows and talent shows on BIG MAGIC.
Customers can subscribe the channel by just sending an SMS <ADD 631> to 54325 from their registered telephone number.