Big Magic India’s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood has emerged as the undisputed No. 1 in the heartland of Hindustan in the regions of UP, MP, and Bihar.
The channel clocks the highest GRP’s this week overtaking long established channels like Mahuaa TV, Dabaang, Sahara Samay UP, Dhamaal Zee News UP, and a host of others. (Source TAM- Week 19-20’11-May 1st to May 14th-CS 4+, UP+MP+BIHAR)
Big Magic today can boast of being the only channel that makes programmes with local flavour for the region. The Channel derives huge synergies with RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region, operating 11 Stations in the heartland. The Channel with its endearing characters and programs is a kaleidoscope of the different facets of the region and its people.
With a refreshing programming lineup of Music, Movies, Bollywood and Humour, backed by strong distribution and innovative marketing initiatives, the channel has fared exceedingly well vis a vis competition, garnering excellent market share. Shows like ‘Darz Kiya Hain’ and ‘Lot Pot’ have already been lapped up by the audiences for their regional flavor beyond the popular and retro music bands. With the new shows in the offing Big Magic is sure to take its leadership to different level.
Ramita Chaudhuri, Business Head, Big Magic, said, “We are very happy with the numbers. We have risen to this position in a short span of time, on the back of our clutter-breaking and carefully tailored content. The excellent programming backed with an extensive marketing plan has made it a favorite and an instant hit in the heartland. It is our endeavor to continue serving our listeners with the best local entertainment and advertisers with an excellent platform for their brands.”