Mumbai:. Big Magic Bihar and Jharkhand , the regional general entertainment channel for the Bihar and Jharkhand region from Reliance Broadcast Network stable, which changed the ratings game by emerging leader in just 3 weeks of launch, continues its strong performance over the last 8 weeks, averaging at 33 GRP’s (week 13-20, CS4+, Bihar).
With shows like Police Files, Mele Ka BIG Star Season 2, Rasoi Ki Rani, Bhojpuri films and BIG Top 20 (countdown show), Big Magic Bihar and Jharkhand ensured the channel attracted early eyeballs, of a large audience base, which has only grown from thereon.
Sprucing up the content line-up, in the coming months, Big Magic Bihar and Jharkhand will launch a wide array of locally relevant properties like reality shows BIG Memsaab Bihar – hosted by TV Actress Preeti Chaudhary, Rasoi ki Rani – Star Special hosted by the renowned Chef Rakesh Sethi and TV Actress Madhura Naik which will see a stream of television actresses on the cookery show, BIG Fame Star with mentor duo Varun Badola and Rajeshwari Sachdev and BIG Junior Star, along with its new fiction line ups titled Beta hi Chahiye and Jai Ma Vindhyavasini all in sync with local sensibilities.
According to TAM data, Big Magic Bihar and Jharkhand has overtaken established players in the market such as Mahua TV, Dabangg, ETV, Sahara, Hummra. With shows that target viewers across demographics, Big Magic Bihar and Jharkhand has become the one-stop entertainment avenue for audiences in the region. The Channel’s unique programming, coupled with extensive marketing has ensured it has grown consistently over the last 8 weeks, beating long established players in the market.
Speaking on the Channels performance, Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network said, “Our formula of regionalisation of content has worked once again! We are very happy with the performance of Big Magic Bihar and Jharkhand, which met with early success and continues to rate well each week. Our tailored content for the region, basis local predilections, ensures it delivers to requirements, making it an excellent platform for audiences and marketers alike.”