Big Magic announces new show Pyaar Ya Dehshat to increase crime content

Mumbai: BIG MAGIC increases its crime content on the Channel with the launch of Pyaar Ya Dehshat.

As the very name suggests, the show uncovers crimes of passions sparked by spurned lovers. The show is designed to showcase the darkest side of love with a voyeuristic view into the fixation, obsession and desire that fuels some of the most irrational, yet meticulously planned crimes that one might find hard to even imagine. The show premiers on the channel on 27th Aug’ 2012.

In a nutshell, the thriller, Pyaar Ya Dehshat , is a show on love stories gone wrong! The show presents to audiences brilliantly dramatized real cases where the emotion of love escorts the way to murders, rape and assault. Where lovers turn into criminals … all in the name of love!

The show is a result of detailed understanding of the increasing crime cases in the region – against the backdrop of love relationships. It is an outcome of a detailed consumer insight mining which indicates high affinity of audiences to consume content based on the pegs of crime and love. The show has been designed to feature one story per episode, without revealing the identities of the characters and real life cases will be excellently dramatized to tell the most shocking and outrageous stories.

Speaking on the show launch, Anand Chakravarthy, Business Head, BIG MAGIC said, “We are launching this show on the back of our in-depth understanding of the market and the success that our other crime show Police Files has received. Our prime time shows consistently rank amongst the top shows in the region, providing advertisers with an ideal platform to create greater impact in this region. The Channel derives huge synergies with RBNL’s already well established radio brand – 92.7 BIG FM, the leading radio network in this region. We are confident of the show doing exceedingly well and offering unparalleled entertainment to audiences while delivering incomparable value to advertisers.”

The show launches in sync with BIG MAGIC’s recent campaign called ‘100%UP Wale/100% MP Wale’ which has been designed to increase awareness and empower consumers with adequate information to make the right choice when choosing their set top boxes, while enabling operators to build their brand equity. BIG MAGIC is being distributed as part of Reliance Broadcast Network’s television channel bouquet which boasts of seven robust and well crafted channels, ready to benefit from the digital wave.

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