BIG Live manages fashion with a purpose event

Mumbai: Last weekend was undoubtedly special for Mumbai, it not only witnessed some unique style by some unusual ramp walkers but made sure spectators and beneficiaries walk away with a big smile. 2nd October saw the most exciting show held in India by the Toofles Foundation, The Style for Smiles fashion show. Toofles Foundation is a trust that does fund raising for a variety of NGOs working at the grass root level in various fields such as education, health, environment care for the destitute and more.

The Style for Smiles fashion show was part of the Joy of Giving Week celebrated across India from September 27 to October 3, 2010. The fashion show, organized by Toofles Foundation, was an effort organized by Corporate India in the betterment and development of the underprivileged in India.

The fashion show which was held at the Taj Mumbai showcased around 50 CEOs graciously obliged to walk the ramp on that very night. The corporates flaunted designer wear by some of India’s biggest names in the fashion industry, such as Anamika Khanna, Narendra Kumar Ahmed, Wendell Rodricks to name a few. Mark Robinson choreographed the entire show

BIG Live – Events managed the event right from planning to execution. Managing events of such a high magnitude has been a strong suit of BIG Live and expecting an evening of great excitement and entertainment was definitely guaranteed. On a whole the event saw BIG LIVE with its many partners come together in extending their support to changing the lives of thousands of unprivileged Indians.

Commenting on BIG Live’s association with the event, Mr. Navneeth Mohan- National Head- Experiential Marketing- BIG Live said, “We are extremely delighted to associate with Toofles for planning and executing this unique event. BIG Live has always delivered its promise of exceptional execution through its integrated approach and constant innovation. For BIG Live, the style for smiles fashion show is yet another step towards setting-up bench-mark in delivering life-size events with ease and accuracy. ”

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