New Delhi : BIG Live, the experiential marketing wing of Reliance Broadcast Network Limited (RBNL) created engaging platforms for telecom service provider Aircel at various Durga Puja pandals in Delhi-NCR. The four day activity commenced, with an aim to promote corridor calling with-in the Aircel community and to educate the TG about various value-added services (VAS) like SMS pack, 5 Ka Dum, Pocket Application and PI5. The objective of the campaign was to permeate deep down into the mind of the consumers in an engaging manner.
Along with Aircel branding at various pandals, company representatives from the GSM service provider gave demonstrations of the INQ Mobiles to the TG. Aircel-branded games like Tambola, Treasure Hunt, Spin-the-Wheel, Jig Saw puzzle were also played to attract and engage the target audience and in the process increase brand visibility of Aircel. Winners were gratified with exciting giveaways.
Durga Puja is all about new clothes, good food and pandal hopping with family and friends. This is also that time of the year when females flaunt to the maximum. So to connect with them, an engaging Cue-Card game called Aircel Pujor Nandini was played, where females were asked various interesting questions (brand and puja related), and the winners took back a host of goodies from Aircel.
From a simple visual medium, OOH media has undergone a complete transformation, as it is now looked upon as a medium to create engagement opportunities with the customers. Going to various pandals and getting associated with the TG actually at an on- ground level not only increases top-of-the-mind recall for the brand but also emotionally connects with the TG as a partner celebrating their festivities.
With telecom operators increasing their TV advertising spends during the festive season to woo customers, Aircel has taken a different stand as it continues to pursue outdoor innovation in making the Aircel brand come alive.