Mumbai: BIG Live has announced yet another pioneering initiative with its latest offering titled ‘The BIG Entertainer Awards 2010’. As its name goes, the property is India’s first and only entertainment award that seeks to create a unique platform by honouring and recognizing talent from across various genres – from movies to music, from television to theatre.
The awards aim at creating a benchmark of excellence in entertainment by promoting it across 36 Hindi speaking markets where RBNL through its radio division 92.7 BIG FM, has a very strong presence and huge audience base. Along with radio promotions, the cities of Mumbai, Delhi, Kolkata, Chandigarh, Kanpur and Indore will also see promotions through activations, digital platforms and out of home.
This property is aimed at honouring entertainment talent from across the country through various categories of entertainment for the year 2009 – 2010, including BIG Entertainer – film actor, actress, movie, musician, playback singer, television personality, theatre personality and dancers. These awards will also include a special category called the ‘BIG Decade Entertainer’ in different fields like BIG Entertainer Decade – actor, actress, director, film, music, playback, phenomenon, etc. Truly the largest celebration of Entertainment in India.
The selection process for the nomination of these awards will happen entirely through public nominations and voting, no jury or pre-determined nominations, and will be divided into 2 phases. In the initial phase, the audiences will be asked to send the nomination entries of their favourite entertainer in the respective categories. The final phase will include voting for the best entertainer from the top 3 nominated entries which will be selected from across the country. Voting will happen through IVRS, mobile, ballot boxes and the BIG Entertainer Website, where the audiences can view the categories
The ‘BIG Entertainer Awards 2010’, along with being a unique awards platform in itself, also showcases the ability of BIG Live and RBNL to integrate all its media verticals and provide a 360 degree platform in order to market the event as well as provide a large media footprint for its sponsors.
Given the strength and media muscle of Reliance Broadcast Network Limited which is spread across 45 cities of the country and its plans to amplify the property using all its media divisions ranging from radio – 92.7 BIG FM to out of home – BIG Street to digital – BIG Digital and to experiential marketing – BIG Live. These verticals will ensure that the ‘BIG Entertainer Awards 2010’ receive the much needed acclaim and applause across the Indian entertainment fraternity by providing it a holistic treatment and promoting the awards on a grander scale.
Commenting on this initiative, Arjun Singgh Baran – VP – Intellectual Properties – BIG Live commented, “After successfully executing 7 regional awards that were dedicated to music and entertainment, we are extremely excited to announce yet another Intellectual property called ‘ The BIG Entertainer Awards 2010’ from the stable of Reliance Broadcast Network Limited. The ‘BIG Entertainer Awards 2010’ are popular-vote based awards and the awards night is scheduled for the end of December. These awards plan to reach across the interiors of the country through our integrated offerings that promise to make the ‘BIG Entertainer Awards 2010’ achieve the pinnacle of acknowledgement with spread across radio, out of home, digital and experiential marketing.”