Big Live announces BIG Gujarati Entertainment Awards 2010

BIG Live backed with its belief of a humongous and growing regional market for music with its stupendous success of its multi-regional music awards, is now widening its umbrella to felicitate the entire entertainment industry for the Gujarati region through its offering with the BIG Gujarati Entertainment Awards 2010 in The entertainment awards are the first ever and pioneering initiative to recognize and celebrate outstanding talent across the film, television and music industries of both regions.

The Entertainment Awards will felicitate and acknowledge the contribution of entertainers ranging stalwarts of yester-years from the entertainment industry to the latest sensations across the platforms of films, television and music.

For Gujarat, the property will cover the cities of Rajkot, Ahmedabad, Baroda & Surat. The grand finale, will witness a gala Awards Night on 30th of October 2010, at Jai Shankar Sundari Hall, Ahmedabad graced by stalwarts from the Gujarati Music & Entertainment industry the likes of Asha Parekhji, Sharman Joshi, Arvind Joshi, Naresh Kanodia, Mansi Joshi Roy, Rohit Roy, Darshan Jariwala, Apara Mehta, Tiku Talsania and others and the entire show will be aired on ETV Gujarati as a special offering. There will be special performances by Naresh Kanodia, Ragini Shah, Hiten Kumar, Hitu Kanodia, Mona Thiba, Aishwarya Mazumdar, Parthiv Gohil, Sairam Dave, Nishith Mehta and others.

SunGold Entertainment the makers of the film Hun Premi No. 1 have come in as the Presenting sponsor for these awards. With SunGold Entertainment as the main sponsor and ETV Gujarati as the Telecast partner on board, the awards promise to be a grand success. The finale, scheduled to be held at the Jai Shankar Sundsari Hall will witness stars descend with the awards backed by eminent jury members comprising Arvind Joshi (Theatre Legend), Bhavna Somaya (Renowned Film Critic); and Tushar Shukla (Famous Poet Of Gujarat), Theatres, Television, Music & Films reflecting stalwarts from the field of Gujarati Entertainment who symbolize the entertainment journey across the decades.

Marketed by BIG Live, the property will be amplified on Reliance Broadcast Network’s very strong regional and local radio platform of – 92.7 BIG FM which will showcase interesting innovations ranging celeb interviews, entertainment capsules and more.

Speaking on the announcement, Saurabh Doshi – Regional Head West said, “After the stupendous success of our music awards, we are expanding to the entertainment awards which honour torch bearers across the entertainment industry of the respective regions be it television, films or music. India has rich talent across its regions, several of them never getting due credit for their excellent work. These entertainment awards have been instituted to recognize and honour our regional entertainment torch bearers.”

Rajiv Kotia, Chairman and MD of SunGold Entertainment [A Div.of Sungold Capital Limited], says we are delighted to partner with Reliance Broadcast Network Limited in Felicitating Gujarati Films, TV, Music and Theatre as we are ourselves involved in this field. With our upcoming movie Hun Premi No. 1, we are sure to project quality work and take the Gujarati film industry to the next level.

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