Big Live announces ‘Marathi TV Biggies’ Awards

First-of-its-kind Marathi Television Awards

~ This festive season will see the whole of Maharashtra tuned to the biggest entertainment on Television ~

Bangalore, October 11, 2010: After the mega success of ‘BIG Marathi Music Awards 2010’, which enthralled audiences across Maharashtra with its scale and uniqueness, BIG LIVE, the Reliance Broadcast Network’s experiential marketing arm presents yet another life-size event, a first-of-its-kind Marathi Television Awards aptly christened as ‘Marathi TV Biggies’, a unique property in the regional TV entertainment arena. An annual televised property aligned with this festive season to celebrate some splendid work done in Marathi Television.

The Marathi TV Biggies will be an exclusive celebration of the viewers’ favourites, it will celebrate, felicitate and recognize some of the biggest moments on Marathi TV. Starting this month, the ‘Marathi TV BIGGIES’ will see a month-long extensive promotion through TV, Radio, Print, Outdoor, On-line, SMS, Microsite and Activations at Malls, RWA’s and other key touch points across Maharashtra. The grand function during the festival time, in November 2010, will witness a gala awards night graced by personalities from the Marathi entertainment industry.

Television in Maharasthra is a huge industry; needless to say Marathi regional television has seen a humungous growth over the last decade. Data analysis by various research agencies has only added to the fact that during the last five years, viewers in the state have increasingly switched to Marathi programmes. In Maharashtra alone there are more than 20 Marathi channels which telecast thousands of programmes. The small screen has produced numerous celebrities such as Vikram Gokhale, Sachin, Reema Lagoo, and Ashok Saraf, who have made their mark not only in Maharashtra, but also across the nation.

The ‘Marathi TV BIGGIES’ will cover all aspects of television viz. celebration, felicitation and recognition of some of the biggest moments on TV across all channels.

Announcing this, Mr. Arjun Singgh Baran – Business Head- IP, BIG LIVE said,

“Small screen is no more small, it has gotten into ones daily life, last five years has seen a sea change in TV led entertainment, be it the latest movie available on TV within a week’s time or reality shows hosted by renowned film celebrities, television today offers you a vast sphere of diversified programming. TV growth story in Maharashtra is no different; the superstars of Marathi films are hosting various TV shows realizing the potential small screen offers today. Inspired by the fact that there is so much happening all over in small screen and it needs recognition at one common platform, an annual rewards and recognition platform to celebrate good work done in television across all Marathi channels in Maharashtra.We are confident that ‘Marathi TV Biggies’ as an annual televised property with a 360 degree On-Air, On-Ground & On-Line promotion plan is an excellent offering for our client’s to reach out to their consumers to celebrate this festive season with their favorite TV stars” .

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