Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as well as the rest of the creative team to develop consumer engagement programs that take brands from Content to Commerce.
As Big Fuel’s first-ever executive creative director, Pavlika will both set the vision and drive the process for creative concept development and execution at the agency. Pavlika will also utilize her passion and enthusiasm for her work and her team by playing a critical role in new business and mentoring others within the creative department. A well-known and accomplished creative director in the industry, Pavlika brings her award-winning creative style and builds on Big Fuel’s solid foundation of audience-driven strategic leadership, brilliant project execution across the whole media spectrum and the ability to cost-effectively deliver content to the audiences that demand it.
“Having known Ian from within the industry for a number of years, I was excited at the prospect of finally being able to work with him, and after meeting the rest of the partners at Big Fuel, I felt like I’d entered creative heaven,” Pavlika said. “This agency really is all about the big idea, and everything the company does reflects that. The energy, enthusiasm and drive at Big Fuel are contagious, and I can’t wait to be a part of the team.”
Among her creative notches, Pavlika has developed campaigns for leading brands like Xerox, Kraft, Crown Royal, BMW MINI, 3M, Sotheby’s, Bloomberg Radio, SunTrust, JPMorgan Chase, Bloomingdales and Rite Aid. Prior to joining Big Fuel, Pavlika served as the executive vice president and executive creative director at G2 Direct & Digital, where she managed a 45-person creative team and oversaw the agency’s new business team and production department. During her time at G2, Pavlika was also directly responsible for developing and building the pharmaceutical practice and creating award-winning campaigns for companies like Proctor & Gamble, Boehringer Ingelheim, Bristol Myers Squibb and Pfizer.
She has also been a partner in two direct-marketing agencies: Pavlika Chinnici Direct and Lowe Lintas Fox Pavlika.In this new position at Big Fuel, Pavlika assumes leadership of the creative department from the company’s founder, Avi Savar. Since the company’s inception, Savar has served as Big Fuel’s chief creative officer, leading creative development and execution. With Pavlika now on board, Savar will assume the role of CEO, primarily focusing on Big Fuel’s business strategy and entertainment practice, while also driving the company’s overall vision.
“When we set out to find a creative leader for the agency, we wanted someone who had a successful history of delivering game-changing work for famous brands and who still had the creativity to bring great new ideas to the table,” said Avi Savar, CEO, Big Fuel. “Holly immediately proved to be someone who is unafraid to change the rules and challenge convention. She embodies our creative philosophy of telling people stories in order to ultimately deliver product stories. What makes Holly perfect for this role is that she understands how to create truly engaging brand experiences, and her repeated success in the industry is proof.”
“Combining Holly’s expertise at crafting marketing messages with our established ability to entertain and motivate audiences is the ultimate creative ‘big bang,'” said Ian Baer, president, Big Fuel. “Adding Holly to our team strengthens our ability to do what we do best – help brands achieve effective consumer engagement by listening to their audiences and delivering an experience that will meet their needs, independent of the brand or product.”
Pavlika’s creative work has been recognized by numerous organizations and awards, including the Bank Marketing Association Best of Print, John Caples, ADDY, ANDY, NewYork Festivals, HSMAI (Hotel Sales and Marketing Association International), ECHO, RAC, Best Financial Advertising, Jillies: Women in Direct Marketing, ICON Technology, DTC and the Webby awards. She was also the recipient of the Silver Apple Award in 2007 and has served on the Board of Governors for the ECHO Committee and as chairperson for the first DMA Creative Council. She holds a BFA from the Parsons School of Design at Queens College in North Carolina.