New Delhi: 92.7 BIG FM, winner of the Golden Mikes Broadcaster of the Year award, has added another feather on its cap. ‘BIG Disha’, the youth-based education program focusing on rural markets has won two accolades at the Rural Marketing Awards –for the ‘Best On-Ground/Event Marketing Campaign of the Year’ and the ‘Best Initiative around Youth’.
Organized by the Rural Marketing Association of India (RMAI) which promotes the cause of rural marketing, the Rural Marketing Awards applaud the best campaigns in marketing, branding, innovation and CSR.
BIG Disha has grabbed the awards for the unique campaign designed to provide career counselling to small town youth while preparing them for professional challenges that they might face. As a part of the campaign ‘Helping Men Look, Feel and Be at their Best’, BIG Disha along with partner Gillette Guard tied up with multiple colleges and vocational outlets across Bihar, Madhya Pradesh, Uttar Pradesh, West Bengal and Gujarat. The initiative reached out to over 6 lakh youth across 325 towns through career and grooming workshops giving the youth the right kind of training and guidance towards choosing a career and shaping up their personalities.
Commenting on receiving the Rural Marketing Awards for BIG Disha, Vineet Mittal, Business Head – BIG Rural said, “It is an extremely proud moment for us to win the Rural Marketing Awards for our IP, BIG Disha. It is extremely motivating for us to receive appreciation for the rural youth education campaign we conducted in partnership with the Gillette team. We started it as an ambitious venture and are very happy to see the support it has received all along. We look forward to creating more landmark concepts which will help towards the education of more youth in rural India and creating a better life for them.”